The new blog for Boston's leading biotech startup for intelligent learning & medical knowledge sythesis.

Studio

Bad Design

2 months

Role

Web Design & Visual strategy

Development

Mike Wagz

Overview

Nference is one of Boston’s leading biotech startups. They are leading the field in natural language processing and AI for synthesizing written medical knowledge. Nference approached Bad Design to create an engaging blog platform to accompany their website that fit their brand but felt dynamic and organic.

Features

• Full responsive blog with interchangeable content blocks.
• Dynamically generated symbols for tags and categories.
• Filtering and searching

Challenge

Due to the lack of strong visuals for the type of content the Nference team was writing about, we opted for a more abstract approach, by creating a series of symbols that represented different categories and tags of posts. The site would automatically generate a unique shape based on these different factors.